Animated elements grab the attention of site users, keeping them on the page longer and directing their attention to the most desirable parts of the website. Simply put, animation enhances the user experience and helps website owners reach their traffic and sales goals by directing those who find the site to the places the owner wants them to go.
JavaScript is a dynamic scripting language relies on a user's web browser to serve as a client for an enhanced interface experience. It is also the language that makes many desktop widgets, bugs and other gadgets work. JavaScript is often used to open new windows from within websites, to launch pop-ups and to validate the input values on a form before the form is actually submitted.
If that is a bit too technical, here is the bottom line: JavaScript adds interest to the web-surfing experience. While Flash animations are generally used to create cartoon-like experiences that hold the attention of readers and to provide them with slideshows of useful information, JavaScript animations are most often used to make things like menus and toolbars appear to respond to mouseovers and clicks by website users.
Using JavaScript, websites seem to come alive for users. Menus and bars respond to cursor movements, forms tell users when input are not acceptable and graphics change when users move their mouse across them. While there are tools available that allow just about anyone to create a simple website in a matter of minutes with no experience at all, important elements like animations are beyond the reach of most amateurs.
Even worse, amateurish websites often do not take into consideration a company's overall brand identity. Good websites have great logos and professional color schemes that match a company's other advertising and promotional branding. The only way to get a truly professional website that takes full advantage of advanced design techniques and interactive elements like JavaScript animations is to turn to a professional web marketing company like R K Solutions Group.
While anyone can make a website, a complete web identity package involves more than getting some text up where people can see it. R K Solutions Group exists to bring businesses onto the web with the best possible website. They make sure each of their clients presents a cohesive and even beautiful face to the world.
JavaScript animations and other interactive website elements enhance user experiences when they are implemented by professionals who know how to use them effectively.